Through a link in the latest INFORMS eNews email, I ended up watching IBM’s video on Analytics. That made me wonder whether we (O.R.ers) are losing the name recognition race. Broadly speaking, I think that O.R. and Analytics are the same thing. Nevertheless, I greatly prefer the name Analytics because of its more intuitive interpretation. It seems to me that with companies like IBM pushing for the term, I may have to say something like this in the near future: “I work in the field of Operations Research”, “What?”, “I mean, Analytics”, “Ahhh…”
What do you think? Let me know in the comments.